A Conversation with Andrew Berkemeyer

Social media and the internet, as many of you know, provides plenty of opportunities to foster community and discover good people doing amazing things with their work and pursuits. I came across Andrew Berkemeyer's work via Dribbble and Facebook a year or so ago and something I noticed besides his high quality and versatile body of work was his genuine good nature and positive attitude that radiates from all of his social media feeds. 

Andrew gave me the pleasure of taking the time from his busy schedule to answer a few questions and share some of his work with us.

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Design Thinking with Jeb Banner of SmallBox

In this episode we had the pleasure of talking with Jeb Banner, CEO and Co-Founder of the creative agency, SmallBox. Jeb and his team are driven by curiosity and focused on achieving the goal of partnering with people to create distinctive and meaningful experiences. In this episode we talk all things Design Thinking, and how to apply it to areas outside of design, like improving employee engagement and transforming the way you approach people and situations amongst many other things. 

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Interview with Icon Designer Kyle Adams

In this episode we had the pleasure of interviewing Icon Designer Kyle Adams. We chat about Kyle's journey in becoming an icon designer, as well as the history and process of creating icons. Kyle also gives helpful tips about becoming better at icon design.

Follow Kyle on Social Media!

 Twitter: @itskyleadams 

Instagram:@itskyleadams

Here are some notes from the interview:

  • Icons have been around since the genesis of mankind, before human language or oral tradition. We can find early examples as simple drawings on caves and rocks. Many ancient tribes and civilizations used icons heavily to depict religious and cultural identities as well as observations about the world around them.

  • When designing icons, always establish what the icons are needing to convey. Icons are meant to convey communication without language. For example, when at an international airport, people from all over the world are able to recognize the icons on all of the signage and wayfinding materials.

  • Keep in mind the audience for which the icons are being designed. For example if you are designing for a children’s brand, rounded icons and bright fun colors would be an appropriate style to apply to the icon design. Icons with angular edges and dull or dark colors may not convey the correct feeling and thus would affect the success of the icons.

  • Always set goals when designing icons. Get to know your clients needs and assure them that you are there to take care of all of their icon design needs by conveying your expertise. Setting boundaries and communicating really helps with the efficiency and success of the project.

  • When you complete a project, it’s a good idea to create a case study. Having intimate knowledge of the project makes it fairly easy to make one. Building these case studies can help you monitor your progress and refine your process over time. Having case studies on your site can also help clients see how you think and how you might be able to help them as a design professional.

  • It is not always necessary to re-invent commonly used icon forms. While the style can change greatly depending on the target audience, many icons have become very recognizable around the world. For example, an envelope on a website or mobile device usually mean “email” or “mail”. The main goal should always be centered on communicating in the clearest way possible to the target audience.

If you'd like to learn more about Icon Design, take a listen to our interview with Kyle below and check out his awesome blog: https://kyleadams.me/blog/

Kyle also has a Youtube channel with tons of great icon tutorials: https://www.youtube.com/user/kyleadamsdesign

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Enjoy!

 

Imposter Syndrome

At some point in their careers, most Creatives will feel like an imposter. Its a phenomenon that leaves people feeling like they are suddenly unfit, unskilled and a con even though the person has been performing well for years, or has even reached a high-level position. In this episode we delve into why imposter syndrome happens, and how to overcome it.

Be sure to follow us on Twitter, and Instagram!

Interview with Type Expert Michael Stinson of Type Ed

Hey creative friends! We are back with another episode of the Creative Honey podcast and this time around we had the great pleasure of chatting with Michael Stinson of Type Ed. We covered general typography and graphic design principles and approaches so this is the perfect episode for you if you are a big design or type geek!

Be sure to check out Type Ed and follow them on Instagram, Facebook and Twitter!

Also take a look at Michael's awesome work!