In this episode we had the pleasure of interviewing Icon Designer Kyle Adams. We chat about Kyle's journey in becoming an icon designer, as well as the history and process of creating icons. Kyle also gives helpful tips about becoming better at icon design.
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Here are some notes from the interview:
Icons have been around since the genesis of mankind, before human language or oral tradition. We can find early examples as simple drawings on caves and rocks. Many ancient tribes and civilizations used icons heavily to depict religious and cultural identities as well as observations about the world around them.
When designing icons, always establish what the icons are needing to convey. Icons are meant to convey communication without language. For example, when at an international airport, people from all over the world are able to recognize the icons on all of the signage and wayfinding materials.
Keep in mind the audience for which the icons are being designed. For example if you are designing for a children’s brand, rounded icons and bright fun colors would be an appropriate style to apply to the icon design. Icons with angular edges and dull or dark colors may not convey the correct feeling and thus would affect the success of the icons.
Always set goals when designing icons. Get to know your clients needs and assure them that you are there to take care of all of their icon design needs by conveying your expertise. Setting boundaries and communicating really helps with the efficiency and success of the project.
When you complete a project, it’s a good idea to create a case study. Having intimate knowledge of the project makes it fairly easy to make one. Building these case studies can help you monitor your progress and refine your process over time. Having case studies on your site can also help clients see how you think and how you might be able to help them as a design professional.
It is not always necessary to re-invent commonly used icon forms. While the style can change greatly depending on the target audience, many icons have become very recognizable around the world. For example, an envelope on a website or mobile device usually mean “email” or “mail”. The main goal should always be centered on communicating in the clearest way possible to the target audience.
If you'd like to learn more about Icon Design, take a listen to our interview with Kyle below and check out his awesome blog: https://kyleadams.me/blog/
Kyle also has a Youtube channel with tons of great icon tutorials: https://www.youtube.com/user/kyleadamsdesign
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